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Branding basics simplified

Branding basics simplified

Branding is one of the most important aspects of any business no matter whether it is Large scales or small, retail or B2B online or offline. To stand out in the competitive market, each business should have an effective brand strategy. In short, branding is nothing...
How to differentiate your BRAND

How to differentiate your BRAND

If you want to stand out in today’s competitive world, your brand should be different. Lack of differentiation may be holding your brand back. Simply better than the competitor does not create a sustainable advantage. Your brand must be different. It must be...
5 Things Could Damage Your Brand

5 Things Could Damage Your Brand

Branding has become increasingly important in today’s culture.  Have you ever wondered why businesses fold up overnight? Or why consumers shift their attention to a competitor?  One single misconduct could send your business packing. It’s not just about what you sell...